Bloomberg Media has rolled out the second installment of its “Context Changes everything” brand campaign, reports Ray Schultz of Publishers Daily.
Schultz reports, “A new 30-second spot, ‘Music in the Markets,’ will run across video and audio in the U.S. Bloomberg describes it as a metaphor for the information flow that the company helps consumers wade through with its reporting.
“The first installment of the campaign appeared in September 2023 with three videos: ‘Sand,’ ‘Office’ and ‘AI.’
“The campaign is designed to illustrate Bloomberg Media’s brand purpose: to help leaders make more positive and intentional caret deadline. ers for their careers and businesses, and for the people around them.”
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