Yesterday, the Federal Auto Group, a subsidiary of MBM Resources Berhad (who has a stake in Perodua and Daihatsu Malaysia directly aside from Federal Auto dealership brands), announced their latest strategic partnership. The group has opened a new Jaecoo dealership at Menara MBMR in Jalan Syed Putra, Kuala Lumpur. The partnership with Jaecoo Malaysia, marks a significant milestone in Federal Auto’s commitment in providing the premium automotive experience to its esteemed customers, as well as adding more products for them to sell.
The new dealership at Menara MBMR operates as FA Sino Premium Sdn. Bhd., a subsidiary of Federal Auto Group and is a Jaecoo outlet that will put empahsis on the customer experience. As a long established brand selling vehicles in malaysia, the new dealership and brand under its portfolio is part of Federal Auto’s growth and its desire to maintain and grow within the Malaysian automotive market.
“We are proud and thrilled to begin our partnership with Jaecoo Malaysia. Locating our first Jaecoo showroom here in Menara MBMR is going back to our roots where Federal Auto started selling cars in KL at this prestigious location in 1970” said Ms. Wong Fay Lee, Chairman of Federal Auto.
With many years of experience in the Premium market, Federal Auto is well-positioned to cater to customers’ needs, ensuring both excellent sales and aftersales services. Additionally, Federal Auto also have plans to open a Jaecoo 4S outlet at Segambut in 2025.
As Jaecoo is a brand that sells premium segmented SUVs, it is no surprise that this partnership with Federal Auto has the same synergy as Federal Auto has been in the market selling premium automotive brands over the years. So it in many ways
“Jaecoo team has proven themselves as a brand that is unhesitating and swift in setting up the distribution infrastructure and bringing the promised vehicle models into Malaysia” added Ms. Wong Fay Lee, Chairman of Federal Auto. “
“Jaecoo’s distinctive position as a challenger SUV brand, paired with Federal Auto’s legacy as an experienced premium auto retailer, is a winning synergy. This strategic partnership is firmly rooted in our shared passion for excellence and long-term growth. Together, we are excited to raise the bar in delivering a truly premium ownership experience to benefit customers,” said Jaecoo Malaysia Vice President, Emily Lek.
This latest Jaecoo dealership is located at Menara MBMR, Jln Syed Putra, you can contact them at 014 – 385 9876.
