TVMonaco, the state-owned public broadcaster of the Principality of Monaco, signed a multi-year agreement with SES to launch and distribute its new HD channel across Europe.
The channel broadcasts news and information, promoting tourism and innovations in Monaco as well as to showcase Monégasque culture.
“With its hybrid network and prime satellite locations, SES is the ideal partner to help us deliver the best of Monaco’s economy, culture and lifestyle to viewers across Europe, Middle East and North Africa,” says Nathalie Biancolli, CEO of TVMonaco.
Monaco, a glamorous city-state nestled along the French Riviera, is renowned for its opulent lifestyle, luxurious casinos, and Mediterranean coastline. The sovereign microstate, often associated with wealth and prestige, is the second smallest country in the world.
“As a new customer, TVMonaco is tapping into our long history of helping public broadcasters expand into international markets to grow their foreign audience and bolster their home country’s profile on the global stage,” said Norbert Hölzle, Global Head of Media at SES. “Soon viewers in Europe, Middle East and North Africa will have access to the latest news and information about Monaco as a place to do business, visit on holiday or learn about its unique culture.”
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