Sweden—and UK-based video tech innovator Phyron has launched its first mobile app as a complement to its ecosystem of AI-powered tools that help automotive retailers sell cars faster. The latest addition to its product suite gives automotive dealers the power to capture professional-quality photos at scale and is designed to keep the entire ad creation process to no longer than 5 minutes.
The app’s built-in AI assistant helps the photographer capture perfect pictures of the car from all the key angles, which are then transformed into stunning AI-enhanced imagery and engaging video ads.
The Phyron App Boasts a Raft of Essential Tools, Including;
- AI-powered intuitive guides for capturing studio-quality photos
- VIN scanning capabilities automatically identify the vehicle and trim level
- A vehicle queue feature that helps users optimise their workflow
- Dashboard metrics enabling users to monitor average time to market and work queue size, across multiple locations
How the Phyron Platform Works
Car retailers across Europe are moving stock at a more rapid rate thanks to Phyron, which is 100% powered by AI and automation. Dealer staff need not need input or effort, and the AI platform becomes a retailer’s outsourced video marketing team.
For example, since integrating Phyron’s AI-driven videos, Simpson Skoda has seen a 24% uplift in sales. They have been able to address a new market of active shoppers with dynamic video and image content while taking advantage of first-party data without any manual work whatsoever, which simply wasn’t possible before.
Seven years in the making, Phyron can elevate a dealer’s car-buying funnel, from website to marketplace to social media, with automated videos and enhanced stills – for less than the cost of a coffee per car.
Until now, creating studio-quality videos for every car on a dealership’s forecourt, uploading them to all the popular social media channels, and creating and optimising targeted advertising campaigns would have taken a massive team of people working flat out. Phyron’s fully automated AI-powered software can do it in minutes with zero human input.
Phyron now counts over 3,000 dealers as customers across 30 countries, equating to 150,000 car ads currently carrying a Phyron video. Since January 2021, its customers’ car videos have been viewed more than 500 million times, and the firm has also expanded into the North American market.
