Two of the Nordic region’s leading players in the travel industry, Scandic and SAS, have signed a strategic and commercial partnership agreement, aimed at offering unique and exclusive benefits to their loyalty members. Through this collaboration, the member benefits will become available starting in the first quarter of 2025.
The collaboration between SAS and Scandic Hotels, two Nordic travel giants, is named “Friends with benefits” to highlight the strong, mutually rewarding relationship between both brands and their customers. The name captures how SAS EuroBonus members and Scandic Friends can enjoy exclusive benefits, creating a more integrated and rewarding travel and hospitality experience.
The partnership is designed to offer competitive and attractive benefits across shared touchpoints, enhancing the experience for guests, travelers, and customers. With over 11 million members between two of the travel industry’s leading loyalty programs, the goal is to jointly deliver a more personalized and seamless journey.
As an initial phase, status matching between EuroBonus and Scandic Friends, as well as a streamlined point conversion process, will be introduced in the first quarter of 2025. Additional enhancements and benefits will be rolled out later in the year.
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